To be an influencer, you must have an audience. Ideally, your audience is engaged and trusts your content. In Influencer: Building Your Personal Brand in the Age of Social Media, Brittany Hennessy outlines the steps to grow a social media audience from zero to 100,000 followers in six stages (since zero is included as a stage). Below is a summary of each stage. Stage 0 is about a commitment to building a following. At this initial stage, you have up to 2,500 followers. You
