ROI

When my parents took me to the doctor’s office, the tables in the waiting room were covered in magazines — People, Cosmopolitan, Highlights, Sports Illustrated, etc. I recall also seeing lots of magazines at the grocery store checkout line. Now? Magazines are practically nonexistent or completely different in size or weight from what they once were. As I have been studying advertising and promotion from an integrated marketing communications perspective for my summer class, I

Last semester as part of my Professional Selling coursework, I read the book, How to Win Friends and Influence People by Dale Carnegie. This life-changing book is packed with fundamental principles and advice which relate to marketing. According to Carnegie, effective promotional strategies center on two core concepts: fulfilling customer desires and building genuine relationships. To pursue these concepts, Carnegie suggests one must, "Make the other person feel important—and

To be an influencer, you must have an audience. Ideally, your audience is engaged and trusts your content. In Influencer: Building Your Personal Brand in the Age of Social Media, Brittany Hennessy outlines the steps to grow a social media audience from zero to 100,000 followers in six stages (since zero is included as a stage). Below is a summary of each stage. Stage 0 is about a commitment to building a following. At this initial stage, you have up to 2,500 followers. You

My name is Ryan Doehring, and this is my first blog post ever. Three weeks ago, I didn’t even imagine I’d ever write one; but, here I am. This is part of a summer course I am taking called Promotion and Branding Strategies. As a marketing major, I signed up for this course to learn strategies used in advertising, promotion, and sales. I’m glad I’m in this class. It’s helping me to understand how today’s marketing world works, especially from an integrated communications point